Beyond the Orphanage’s unique one-on-one approach has one core aim; to empower at-risk youth who have been orphaned, by providing the long-term support they need to become self-sufficient adults. They came to Agency to build a new brand as individual and as personal as their organisational approach, to bring their story of hope and love to life.
Beyond the Orphanage (BTO) required a comprehensive brand redesign which would flow onto a redesign of their website, with peer-to-peer fundraising capability. Through the branding process, we wanted to be sure that BTO were fully equipped to design and create any collateral they need going forward.
We worked with the team at BTO to completely overhaul their visual identity, getting to know their love and passion for supporting at-risk youth, and finding a way to express their deeply personal connection with each and every child they support.
Accidental Extreme Sports
Creating an appropriate wordmark by hand involved a surprisingly careful balancing act. We wanted it to be friendly, organic and individual, but not messy or harsh.
Several of the variations we created would have looked more at home on an extreme sports website, so we carefully curated our executions until we hit exactly the right spot for an international aid and development organisation.
To expand the brand, we developed a hand-drawn set of icons to match, and then set about rolling out the style to a range of designs elements. The centerpiece of BTO’s strategy was their website, so we wanted to create something that showcased their stunning photography, showing the beautifully moving connection they have with the youth with whom they partner. The website balances clear space with bright, beautiful pictures, and was a joy to design and bring to life.
We used the sun icon as a centerpiece, creating a look that felt textured and optimistic. This helped to frame content and allowed for cheeky splashes of bright yellow through every piece. Our brand guide then gave BTO the independence to roll out the new look across their future design work.
It’s not every day we get to have fun getting our hands dirty while creating a brand, but in this case, it allowed us to bring a genuine energy and a real personal touch to an identity that speaks for a similarly genuine, caring and hands-on client.