FYA · FYA Website

Pivoting to a content-first engagement strategy

The Foundation for Young Australians has a rich history of running high-impact programs for young people across the country. It’s an organisation uniquely positioned not only to reach young people, but to research and advocate on youth issues across Australia.

But with a growing audience online, a diaspora of web platforms needed to come together. Significant work had been done to bring technologies together for individual programs, campaigning platforms, ideas hubs, event websites and training courses.

What was missing wasn’t just the central hub, it was a central content platform that would allow FYA’s writers and youth programs to come together. One central platform delivers a basis for expanding the content, interactions and experiences that FYA can offer a growing youth audience.

The new website launches with immersive content, drawing new audiences to the mission of FYA.

The new website launches with immersive content, drawing new audiences to the mission of FYA.

Agency worked closely with the content and digital teams at FYA to build a unique content platform to form the foundation for FYA’s digital experiences.

Visit FYA.ORG.AU