Antarctic Oceans Alliance · Rapid Response

Illustrating penguins in peril so we can get the real ones out

Antarctic Ocean Alliance approached Agency to create a novel website that communicated the plight of our penguin friends down south.

Initially presented with a data-centric approach, we instead opted for characterisation, making the most of these most loveable creatures. Taking influence from some of our favourite adventure classics, we replaced heroes and heroines with penguins, and imagined how they would react.

The humour and absurdity of our flightless friends’ situations was used to contrast with the immediate and very real danger which penguins face in (what should be) the protected waters of the Antarctic.