It’s a savvy politician that references the time they’ve spent publicly discussing an issue as a decision nears. An informed public who voted long in advance for a decision can make its passage almost assured. But when Australia’s aid budget was cut, it was done without public discourse, and in successive budgets.
The campaign for Australian Aid had already witnessed huge cuts to international development, and this final billion-dollar cut would reduce our overseas assistance to its lowest levels since we started counting.
As the next budget neared, we needed attention on the significant cuts that remained unknown.
The result? A campaign action for the Campaign for Australian Aid, calling on leaders to halt this newest round of reductions in our work as a nation in overcoming poverty:
Stop the Clock created a unique moment for campaign supporters, and conveyed the real sense of urgency that pulled them together to act.
The interactive experience had quick methods for supporters to contact their local Member of Parliament, and choose the time-based method that felt most comfortable to them. 10 seconds to tweet, 30 seconds to write an email.
Both Labor and the Greens confirmed their support to reverse the cuts during the campaign. As for the government? Well… that’s yet to be seen.